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Cloundry

The Project focuses on identifying the pain points of the housewife, job professionals, students, & providing them with an easy solution for getting clothes washed in any situation, thus building & creating employment for the people in need during this pandemic situation. 
Duration: 3 weeks 
Tools: Ps, Ai, Figma, Miro
Team: Sanjeev kumar, Nitish Raj
Project
Overview
Context
Cloundry is a business concept UI/UX project, which will give the people a type of employment to earn and to develop their own business. It provides users with all-around dry and wet cleaning services at your doorstep, a kind of service design concept which has the potential to grow.
Problem
It was seen that a lot of users were facing problems related to washing, and laundry service was not available in a certain location or outside the range, also problems related to washing clothes for housewives, job professionals, students was a tough job. So by identifying this loophole we went forward to investigate & solve it.
Design Process
The Diverge-and-Converge Technique was followed for this project so that when team members diverge, they research, analyze, generate, or design independently, without discussing thoughts or findings with others.  When team members converge, they share their findings, insights, ideas, or designs with one another.
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User
Survey 
An online survey was conducted using a google form, where relevant questions were asked to potential users to gain real insights/perspectives towards Laundry service. All through we got 27 responses and interviewed 4 individual stakeholders.
41.6% Working Professional 
37.2% Student
16.5% Housewife
Others
Laundry service preference
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36.3% Expensive laundry charges
33.9% Takes 4-5 days to deliver
18.7% Damage, lost, stain-proof service
6.8% Pic-up service not available
4.3% Unavailability in nearby location
Users concern
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40.2% Search for local washerman
37.9% Cancel due to higher price
15.1%
Search nearby laundry service
6.8% Other ways

 
Activities before washing clothes
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47.8%Get washed & dried in 4hrs
21.7%Get washed, ironed  & delivered in 6hrs 
17.4%Get washed, ironed  & delivered in 12hrs 
8.7%Get deep clean double wash in 24hrs
Urgent Wash
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Empathy
Mapping
After completing the Primary & secondary research, gathering all data from the user survey,
an empathy map was created to understand the user in a better manner.
Says
Thinks
  • Likes to dress up cleaned, ironed clothes every day.
  • Too expensive to go for laundry service.
  • Takes 4-5 days to deliver clothes.
  • Clothes friendly detergent (preference-based quality)
  • Too expensive to go for laundry service
  • Takes 4-5 days to deliver clothes.
Does
  • Plans to wash clothes once in a week.
  • Navigate the best rating laundry service nearby location.
  • Looking for local washermen  to get clothes clean. 
Feels
  • Pocket-friendly cleaning station
  • Quick delivery service
  • Quality of the service needs to be maintained
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User Persona
To understand user's needs and to mark their frustration and goal, user persona was made which will help us to narrow down the users need and prioritize them.
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Sameer Khanna, 29
About
Sameer is a Working professional at MNC. He is quite busy on working days and loves to relax, traveling & exploring street foods on weekends. Usually, he looks for pocket-friendly laundry with pick-up-drop service & Tradition hand washing.
Goals
  • Laundry items could be delivered to desired places.
  • Urgent cleaning service for some laundry items.
  • Tradition hand washing should be available
  • Check for quality cleaning.
  • Multiple options for fragrance, stainer, detergent.
Frustrations 
  • Laundry service is quite expensive
  • Report loss/ damage/ stain, to keep clothes safe and maintain quality.
  • Balancing work-life & washing clothes.
  • Clothes get torn off due to regular wash at laundry.
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About
Rakhi is a housewife in Delhi. Her husband is a Businessman & leaves home every day at
9 am every day. she cooks food and packs lunch for her husband and children. She usually finds it tough to give heavy clothes like blankets, sofa covers, etc to laundry for cleaning at least twice a year.
Goals
  • Want pocket-friendly laundry.
  • wants to get rid of washing heavy & off-season clothes.
  • Options to mark the service rating & write reviews.
Frustrations 
  • Pick-up & delivery should be available for bulk orders.
  • Season-end offers should be available.
  • Laundry charges should be pocket friendly
Rakhi Asthana
User Flow
To understand the user's task for each significant task, user flow was designed for better understanding & easy accessibility.
User flow for Urgent washing service provided by Cloundry:
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User flow for Traditional Hand wash & other Laundry washing service provided by Cloundry:
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Introducing Cloundry
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A Single Platform that connects laundry service with their stakeholders, has the potential to connect laundry service at a global level providing all kinds of wet and & dry cleaning service at your door.
                        Introducing 'Cloundry', a mobile application that allows users onboarding smoothly with just a mobile number and certain other details.
Urgent Wash
This facility is available for users in big cities when suddenly ney need to go for a trip, vacation, office tour, etc, need to catch flight or train- here is the urgent service that delivers you washed clothes in just three hours.

Not only this- they can deliver your clothes at your
desired locations also like outside airport, railway station, bus-stand, etc.
Traditional
Hand wash
Another unique service provided by cloundry is the traditional hand washing of clothes especially for delicate clothes like saree with embellishments, costly clothes, etc.
Live Delivery Status
Here is another added feature where the user after delivering the clothes can track live clothes getting washed, going to the drier section, clothes getting folded, out for delivery &, etc.
Feedback/ Rating
There the user after getting the washed clothes back, they are asked to give rating, feedback, any comment about the service. this helps mutually for the company and the service provider to grow.
Key
Insights
Usability Testing
Participants showed high satisfaction and are motivated to use the application. they were able to book urgent and traditional hand washing services on the application, they were happy to see live tracking of the service at each level.
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It's fun to experience something like this, and the best part is the kind of employment that this application generates for people like us (housewifes, daily wage workers, etc).

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